Case Study Context

You're a Data Analyst on the Prime Video content team. Your manager comes to you with an important question: 'We're considering increasing our comedy content investment by 25% next quarter. Can you analyze our comedy content engagement metrics and help us decide if this is the right move?' How would you approach this analysis and what framework would you use to make your recommendation?

Let's start with the first part of this question

How would you define 'engagement' for content on Prime Video? What specific metrics would you use?

Answer these 4 questions with your AI interviewer in a mock case study interview